Blog – Tech Vendor

Introduction: Attention, tech marketers! Get ready for a game-changing revelation. In a surprising twist, 25-year industry veterans—who have successfully built two technology lead generation agencies—are urging you to hit the brakes on your spending for the very service they deliver. Why, you might ask? Because, it’s simply not as effective anymore!   The Pivot to…

Marketing has changed, grown, and taken on many shapes over the years. Despite the many changes, the end goal of marketing has always been to drive conversion, ultimately driving revenue. Many businesses have long understood the importance of marketing for their long-term growth. However, what most fail to realize is that the choice of how…

Middle-of-the-funnel marketing is more critical now than ever, primarily since businesses across the globe are experiencing, or preparing for, a recession. MOF marketing begins your relationship with your prospect or potential client. Essentially, the more data you have about your constomer, the easier it is to influence decisions and solve pain points. The Launchpad thoroughly…

If there is anything that the Covid pandemic has taught the business world, it’s that change is here to stay. The pandemic has made it mandatory for businesses to change the ways they operate. Many B2B marketing and sales representatives in particular have had to adopt new ways to keep businesses running.  One of the…

If you work in the lead generation sector of the B2B marketing world, there’s one thing you’ve likely already heard from sales. “The leads are weak!” It’s a common complaint among salespeople. It’s common because it’s convenient. Once you present them the B2B leads, the onus is on them to generate customers. When they are…

Getting a highly qualified opportunity is hard but losing one can be easier than you think.   At the Launchpad, we focus on the hard part, so our clients win and win big. As innovators in the space for well over a decade now, we’ve learned a lot on what works and what doesn’t. We…