The Evolution of Tech Vendor Strategies: Why Traditional Appointment Setting Falls Short

Introduction: Attention, tech marketers! Get ready for a game-changing revelation. In a surprising twist, 25-year industry veterans—who have successfully built two technology lead generation agencies—are urging you to hit the brakes on your spending for the very service they deliver. Why, you might ask? Because, it’s simply not as effective anymore!   The Pivot to…

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Why You Need to Move to Middle of the Funnel Marketing

Middle-of-the-funnel marketing is more critical now than ever, primarily since businesses across the globe are experiencing, or preparing for, a recession. MOF marketing begins your relationship with your prospect or potential client. Essentially, the more data you have about your constomer, the easier it is to influence decisions and solve pain points. The Launchpad thoroughly…

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The Launchpad Announces CEO Tonya Turrell Named Orlando’s 2022 Women of the Year

Orlando, FL Release: 3 May, 2022. For immediate release. The Launchpad, a B2B technology marketing firm based in Altamonte Springs, Florida, announced today that Chief Executive Officer Tonya Turrell has been named one of Orlando’s 2022 Women of the Year by Orlando magazine. The program identifies 24 women who are making a positive impact in…

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