A New Paradigm: What Matters Most to IT Leaders Now2020 has ushered in a new era for IT leaders. The unplanned events so far this year make it impossible to continue “business as usual.” At the beginning of the pandemic, IT leaders were trying to find their footing. Talking about “the new normal” helped bring…
DetailsWith little to no warning, COVID-19 hit and IT leaders were tasked with maintaining as much operational continuity as possible amid an unprecedented global lockdown: office closures, travel restrictions, social distancing, home quarantines and supply chain disruptions. Since technology mediates almost every single interaction in business, IT leaders have been the key players in their…
DetailsIn last week’s blog we exposed the truth about why your appointment setting campaigns may not be producing ROI . This week, let’s talk about Integrity-Based Lead Generation, and why we believe this approach is what sets you up for maximum return on your marketing investment. First of all, we believe one of the main…
DetailsHere’s why we think that’s the case: You’ve got revenue goals to hit and the pressure to hit them is on. To fill your funnel, you need leads. Not just any leads. You need leads that convert to closed business. But they most often don’t convert. Here’s where we believe the issues are: 1:…
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