Cybersecurity concerns continue to dominate the headlines, and it seems like not a day goes by without news of another breach or malware attack. In 2021 alone, ransomware attacks cost the world an astounding $20 billion. Overall, cybercrime is expected to result in losses of $10.5 trillion annually by 2025. These figures boggle the mind,…
Middle-of-the-funnel marketing is more critical now than ever, primarily since businesses across the globe are experiencing, or preparing for, a recession. MOF marketing begins your relationship with your prospect or potential client. Essentially, the more data you have about your constomer, the easier it is to influence decisions and solve pain points. The Launchpad thoroughly…
Secure Access Service Edge (SASE) is a security framework that provides the conversions of network connectivity technologies into one cloud-delivered platform to enable faster and more secure transformations. The term “SASE” was introduced by Gartner researchers Neil MacDonald and Joe Skorupa only last year. It refers to a cloud-delivered solution combined with an SD-WAN, which…
If you work in the lead generation sector of the B2B marketing world, there’s one thing you’ve likely already heard from sales. “The leads are weak!” It’s a common complaint among salespeople. It’s common because it’s convenient. Once you present them the B2B leads, the onus is on them to generate customers. When they are…
For businesses to compete in today’s world, having the right technology is essential. But with so many available tech solutions, it has become more difficult than ever for companies to research, identify, and engage the right IT vendors. Thanks to The Launchpad, they no longer have to worry about finding the right tech solution. Because…
Getting a highly qualified opportunity is hard but losing one can be easier than you think. At the Launchpad, we focus on the hard part, so our clients win and win big. As innovators in the space for well over a decade now, we’ve learned a lot on what works and what doesn’t. We…
The Launchpad Receives WBENC Certification as a Woman-Owned Business Enterprise Orlando, FL: June 6, 2022. For immediate release. The Launchpad, a B2B technology marketing firm based in Altamonte Springs, Florida, is now certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise (WBE). WBENC certification for women-owned business is the gold…
Orlando Magazine: Orlando’s 2022 Women Of The Year They are educators, mentors, counselors, physicians, fundraisers, entrepreneurs, and individuals who stand up for others. But most of all they are leaders who help keep our community strong. Orlando magazine is proud to honor the 24 individuals featured on the following pages as Women of the Year.…
The End of Cold Calls: How Tonya Turrell and The Launchpad Have Become the Best Resource for IT Solutions For IT leaders and executives, the world of technology and IT solutions has become very loud in recent years. Most business leaders are inundated by daily calls from vendors who promise IT solutions that will revolutionize…
Orlando, FL Release: 3 May, 2022. For immediate release. The Launchpad, a B2B technology marketing firm based in Altamonte Springs, Florida, announced today that Chief Executive Officer Tonya Turrell has been named one of Orlando’s 2022 Women of the Year by Orlando magazine. The program identifies 24 women who are making a positive impact in…