Why Marketing Service Subscriptions Work Better than Project-Based Marketing

Marketing has changed, grown, and taken on many shapes over the years. Despite the many changes, the end goal of marketing has always been to drive conversion, ultimately driving revenue. Many businesses have long understood the importance of marketing for their long-term growth. However, what most fail to realize is that the choice of how…

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THE LAUNCHPAD CERTIFIED AS A WOMEN-OWNED AND MINORITY-OWNED BUSINESS

The Launchpad Certified As A Women-Owned And Minority-Owned Business For Immediate Release – October 20, 2022 Tonya Turrell tonya@thelaunchpadleads.com (800) 267-3420 Technology Matchmaker continues its commitment to diversity and inclusion with certification from WBENC and NMSDC   Altamonte Springs, Florida October 20, 2022—The Launchpad Group, Inc., a business specializing in technology matchmaking services, is proud…

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Cybersecurity Vulnerabilities, Trends, News, and Incidents to Put on Your Radar

Cybersecurity concerns continue to dominate the headlines, and it seems like not a day goes by without news of another breach or malware attack. In 2021 alone, ransomware attacks cost the world an astounding $20 billion. Overall, cybercrime is expected to result in losses of $10.5 trillion annually by 2025. These figures boggle the mind,…

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Why You Need to Move to Middle of the Funnel Marketing

Middle-of-the-funnel marketing is more critical now than ever, primarily since businesses across the globe are experiencing, or preparing for, a recession. MOF marketing begins your relationship with your prospect or potential client. Essentially, the more data you have about your constomer, the easier it is to influence decisions and solve pain points. The Launchpad thoroughly…

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